
Our history
Founded in 1910 in La Chaux-de-Fonds, Aerowatch saw itself as a symbol of modernity. The choice of an English name was an early pointer to the firm’s international ambitions and contained a reference to aviation, a world about to “take off” in a big way. The family business barely survives the First World War. However, it tries to make itself known with an advertisement for the original text. An advertising illustration, boasts a slim line model of the time with the backdrop of the theft of a bi-plane in front of the Eiffel Tower in Paris.
